CUSTOM SOFTWARE FOR SMALL BUSINESSES · LONG BEACH, CA

Software built around your business. And it's yours.

We build the tools your current platform doesn't cover, connected to the systems you already use. You own what we build, add as many people as you like, and we keep it running.

Book a discovery call Rep firms: see Rep-Way

8 days

to build our own company CRM from scratch

1,000+

updates shipped in that first build

$0

per-user fees. Add your whole team.

100%

yours: your code, your data, your accounts

Your platform covers the basics. The rest lives in spreadsheets.

The spreadsheet on the side

Booking and billing tools serve thousands of businesses, so they cover what everyone needs. What makes you different ends up in sticky notes and side files.

Fees that grow with your team

Per-user pricing means every hire raises your software bill, forever, for a system you'll never own.

Built for someone else

Generic software makes you work its way. Custom software works yours, and keeps working with the payment and booking systems you already trust.

What we build

Customer tracking

One place for every client, note, follow-up and deadline, shaped around how your team works.

Add-ons to your platform

Reports, alerts and dashboards that connect to the booking or billing system you already use.

Client portals and intake

Online forms, document upload and a place for your clients to check in, in more than one language.

AI assistants

Claude built in to draft follow-ups, prepare meeting notes and answer questions about your data.

How it works

  1. 1

    Discovery

    We learn how you work and what costs you time. You get a proposal and a mockup. $750, credited toward your build.

  2. 2

    A fixed price

    One clear quote, in writing. No hourly surprises.

  3. 3

    We build

    You see progress every week. We move your data and train your team.

  4. 4

    We keep it running

    Fixes, updates and new features on a simple monthly plan.

FOR MANUFACTURER REP FIRMS

Rep-Way: the CRM built by a rep firm, for rep firms

We run our own rep firm on it every day. Replace your per-user CRM, keep every record, and own the system outright.

See a Rep-Way demo

  • Visit planning

    Plan principal ride-alongs by account focus, with live drive times and day maps.

  • Outlook built in

    An Outlook add-in and automatic email tagging put every email on the right opportunity.

  • Claude on every page

    Ask questions about your pipeline, draft follow-ups and update records in plain English.

  • Your data, moved for you

    We bring over your companies, contacts and opportunities from your current CRM.

Simple pricing. No per-user fees.

Pay for your build once, in full or monthly, then a flat monthly plan to keep it running.

Starter build

$4,500

For teams up to 5. Core system, data moved over, training.

Growth build

$8,500

For teams of 6–15. Everything in Starter, fitted to your process. Or about $397/month over 24 months.

Custom build

From $12,000

Larger teams or bigger projects, quoted after discovery.

Maintenance from $200/month: hosting, fixes, updates and support. Plans with monthly hours for new features start at $400.

What "it's yours" means

  • Your data and your custom features belong to you, permanently.
  • It runs on accounts in your name, so you're never locked out.
  • Change it yourself, or bring in anyone you like.
  • We work with the payment and booking systems you already use.

Tell us what you track in spreadsheets.

That's usually where the best project is. We'll reply within one business day to set up a discovery call.

vincentdiego@icloud.com · (562) 704-5026 · Long Beach, CA